Never before have there been so many channels available to advertise your business, including print, social media and radio, no matter how big or small your budget is. The choices and process can be confusing. To help you get started, we will arm you with valuable information and enable you to connect with our Communications Team faster.
Budget for your costs
Advertising your business costs money. Decide how much you can afford to spend. Always avoid putting yourself in a position where you need to recover your costs immediately as the results of advertising campaigns may vary.
Choose an effective channel
Let’s imagine that you’ve decided to promote your business via radio. It’s critical to find a radio station that you can afford and has a listenership that matches the kind of people that you are trying to reach. Pay special attention to the size and profile (demographics, income and area of residence) of your advertising channel whether it’s print,radio or digital.
Match your message to audience
IFA appeals to people according to their circumstances. For example, higher income people would be attracted to phrases like ‘financial freedom’, ‘networking’ and ‘join an elite business community’. Conversely, working class people will be looking to supplement their incomes so they can better afford life’s necessities such as airtime, school fees and food. Whatever the case, make it a point to share your story because people want evidence that IFA works!
Invite, Meet and Follow up
Make it easy for your audience to contact you be it via cell phone, email or WhatsApp etc. Once they have, get back to them as soon as possible and arrange a time to meet. Should they continue to be interested in IFA, take them to an IFA Presentation.
Never use false advertising
False advertising means making claims about a product or service, using misleading or false information about IFA. Any IFA found guilty of this will risk having their IFA contract suspended or cancelled. We encourage you to report IFAs involved in this kind of illegal activity as it negatively impacts the IFA brand and your personal credibility as an IFA.
Never provide false information about yourself.
You cannot credibly operate your IFA business using false details and false contact information.
Do not create or distort the IFA logo.
The IFA logo must never be altered in any way, including:
Fail to follow up with the people that you advertised to.
It is critical that you contact and follow up with anyone that responded to your IFA advertisement. Once again, this shows that you eager to grow your business and help others become financially self-empowered.